Nimble CRM Review: Is Nimble Pricing Worth the Pros & Cons?

No matter your business, acquiring new customers and keeping existing customers satisfied is always a top priority. 

To achieve this, businesses invest in CRM solutions pre-packed with features like contact management, sales pipeline, and email marketing. 

One such tool is Nimble CRM. As the brand name suggests, this is an agile tool that's quick to help you convert leads into clients.

But is it a good fit for your business?

In this Nimble CRM review, we'll explore this reasonably-priced CRM that integrates seamlessly with Google Workspace and Microsoft 365. 

Let's dive in!

Nimble CRM review 2023: Is Nimble CRM any good?

This Nimble CRM review has revealed the software is a fantastic CRM tool that includes all the necessary features small businesses need to generate new leads and higher revenue. In short, it's a real game changer for the CRM industry. It's simple, affordable, and integrates seamlessly with Google Apps and Office 365. 

The magic of Nimble is that it makes customer engagement more convenient, insightful, and simple. With its advanced features, you can create detailed contact profiles to develop stronger relationships.

Profiles give you a 360-degree view of your contacts' digital footprint via social media profiles, email messages, calendar activities, company details, etc, so that you can leverage it every time you talk to potential customers. Instead of spending most of your time managing contact information, you'll focus on building and managing relationships.

If your customer details are scattered in different places, you can keep everything organized and quickly accessible from one location instead of wasting time jumping from one app to another. 

Another perk is the software is accessible from anywhere; you can use it from your browser, inbox, mobile phone, or any other platform. Nimble CRM can be a fantastic tool if you're looking to level up your prospect and customer engagement. 

If you want to see how Nimble compares against other players in the industry, like Zoho CRM and Zendesk, we've prepared a list of the 15 best CRM software tools. 

Nimble CRM pricing plans

First of all, how much does Nimble CRM cost? Let’s first review Nimble pricing:

How much is Nimble CRM for nonprofits?

Nonprofit organizations are eligible for a discount on the Business plan. To quality, your Business account must be registered under a .org email address before Nimble can process your discount. You'll also be required to submit your nonprofit registration with the IRS approving your nonprofit status.

Are there any Nimble CRM coupon codes or promo discount vouchers?

We did the research, and it seems there are no Nimble CRM coupon codes or discount vouchers at this time.

Nimble CRM overview: What is Nimble CRM & What is Nimble software used for?

Nimble is a top-rated customer relationship management software geared toward small businesses. It's like a combination of a traditional CRM and social CRM to help companies build relationships, find opportunities, and reach their goals. Some of the best Nimble features include contact management, pipeline management, sales forecasting, and seamless integration with Google Workspace and Office 365. 

This CRM software for small businesses does all kinds of things for you. You can organize your contacts into segmented lists, send group messages, track deals, set follow-up tasks, and more.

Nimble works where you work. You can use it while browsing the web, inside Outlook, within your favorite apps like Teams, Word, and Excel, or with native iOS and Android apps.

Nimble is so advanced that it can unify your contact data from 160+ apps into one central platform. You can even track your team’s activities and stay on track with tasks, events, and calls. 

One neat functionality is the Nimble Prospector, which helps you accurately build contact lists across multiple platforms and websites. You can integrate that data quickly into the Nimble CRM, leading to better prospecting and higher value opportunities for sales teams.

With the Nimble Today Page, you'll get quick visual snapshots of all your customers and individuals you need to contact. On the plus side, the CRM tool is user-friendly and has excellent ease of use, making it one of the best choices for CRM beginners.

Although it can be adjusted to any company size, the software is built with smaller businesses in mind that have 1-50 employees. 

Nimble CRM free vs paid: what’s the difference?

Unfortunately, Nimble doesn't have a free plan. There's a free 14-day trial that lets you test the entire functionality of the software.

In terms of paid plans, Nimble has a very straightforward pricing structure. There's only one plan, called the Business plan, that costs $25 per user per month if you pay monthly or $19 per month if you subscribe to an annual plan. 

This makes Nimble a very affordable software solution compared to its competitors. For example, it's relatively less expensive than software like Hubspot, which costs $45 per user per month. Salesforce's more advanced CRM plans start at $75 per user per month, while Keap's start at $129 per month for two users.

Nimble CRM features list

The main features of Nimble CRM are:

• Contact management

• Segmentation

• Pipeline management

• Nimble Prospector

• Today Page

• Task management and workflows

• Integrations

• Mobile app 

Contact management

Nimble lets you store up to 25,000 contact records. You can purchase additional contacts anytime if you reach the 25,000 contact limit. For $10 per month, you'll get additional 10,000 contacts. 

You can create detailed people and company profiles that can be updated as you search the web or browse social networks. People's details can include location, experience, education, where they work, what topics interest them the most, and more. Company details can include the number of employees, year founded, industry, annual revenue, CEO info, social profiles, etc. 

Importing and exporting contacts is also fairly easy, as you have multiple options. You can import contacts from a very wide range of third-party web apps, like Linkedin, Outlook, all the most popular CRM platforms like Capsule and Copper, Facebook Lead Ads, iCloud Contacts, and more. To export a record, you simply click on the export button, and an email will arrive containing the exported file. 

Another cool feature is the communications history. If you're using Google Workspace, Microsoft 365, or an IMAP email account, you'll be able to keep communications between users and contacts. All you have to do is click on the "history" tab, and all your emails to and from that contact will appear.

Segmentation 

Nimble offers a good deal of flexibility when it comes to segmenting your contacts. For example, you can add tags to contacts or populate existing fields on the database to flag different types of data. You can also add custom fields.

Nimble can keep your contacts organized with smart social segmentation. Using Nimble’s smart social search and segmentation, you’ll be able to easily identify the best contacts and companies to target based on criteria like location, shared relationships, mutual interests, and more. 

One neat functionality is the social data enrichment that automatically enriches your existing contacts with actionable details from public and private databases. For instance, the software may draw data from databases like social media and company profiles. 

Once you create a smart segment, you can send a targeted group message. By creating targeted sets of contacts, you’ll be able to send more personalized emails and increase your chances of winning new customers. 

Pipeline management 

Nimble comes with a great pipeline management system that lets you track your deals. The software will suggest a series of sales stages for each deal or you can create your own pipeline from scratch. You can associate a deal with a contact; clicking on a deal will reveal all of your recent communications with that contact, like emails, meetings, etc. Simultaneously, information about the deal will be added automatically to your contacts. You can view your deals in a pipeline or list format. 

And with the deal forecasting and pipeline analytics feature, you’ll be able to check out your team’s historical or projected revenue. You can also see which of your sales team members has closed the most deals and generated the most revenue.

Nimble Prospector 

The Nimble Prospector is a browser extension that helps you find and connect with quality leads faster and close more deals. The extension works on Chrome, Safari, and Firefox and is also available as a mobile app for Android and iOS. 

The Prospector works outside of your Nimble app across all channels and platforms, including Linkedin, Gmail, Facebook, Outlook, Twitter, or any website. No matter where you are, you'll be able to access your contacts or add new contacts directly to Nimble. 

Let's say you're on Linkedin. You can just hover over a person or a company name, and the Prospector app will automatically give you as much information as it can find about that contact or company. Then, you can add that contact to Nimble or enrich contact details such as email, phone, company name, job title, and location.

You have 25 enrichment credits per month plan; every time you perform a lookup using the Prospector, you use up a credit. You can purchase more credits in increments of 100 for an additional $10 per month.

Additionally, the Prospector app lets you add notes, send emails, add tasks, attach files, and set reminders to new or existing contacts. 

Today Page

The Nimble Today Page organizes your pipeline, social signals, appointments, and tasks in one intuitive dashboard. It's an easy-to-understand, widget-based dashboard that provides relationship insights and history about your most important prospects and customers. This feature aims to help small businesses track priorities and work more effectively.

This is where you'll get a quick glimpse into your deals, sales funnel, tasks, events, and engagement opportunities. The dashboard will suggest important contacts you might wish to connect with or stay in touch with based on keywords you provide in Nimble's settings.

The Today Page is entirely customizable, meaning you can arrange your data on the page as you prefer and see the information that's most important to you. 

Task management and workflows

Nimble might not come packed with advanced task management features you would find in tools like Monday.com, but it does let you perform basic task management actions. For instance, you can create tasks, assign them to users, associate them with contacts and deals, and more.

Workflows are another neat feature that's similar to a sales pipeline. The only difference is that you can use workflows for various project management purposes like business development, recruitment, event management, etc. You can create workflows from scratch or choose a pre-made template.

Integrations 

Nimble is best known for its seamless integration with Google Workspace (formerly G Suite) and Microsoft 365. Nimble will sync with your Google Workspace and Office 365 apps.

For example, if you go to a Nimble contact’s record, you can pull all past emails you shared with that contact via Gmail or Outlook, and you’ll also see all past and upcoming meetings, too. Nimble integrates with a variety of other apps, from email marketing apps like Mailchimp to billing and invoicing apps like Quickbooks.

Through Zapier, you can connect Nimble with 5,000+ of the most popular apps, so you can automate your work. Using Nimble’s API, you can create and integrate custom apps. 

Mobile app 

Nimble CRM is available as an iOS and Android app. The apps offer many of the key Nimble features.

Nimble’s mobile CRM takes contacts from your address book, email, contacts, and calendar and combines them with your entire Nimble database into a unified relationship manager that delivers detailed dossiers on contacts you’re prospecting, qualifying, or meeting with today. 

Nimble CRM pros and cons

Here are the advantages and disadvantages of Nimble CRM:

Nimble CRM advantages

Nimble is the best resource for fostering customer relationships. It can be an ideal CRM for marketing and sales teams, making everything easier for teams while helping to devise strategies to increase sales and retain customers.

One of the best features available of this software is its communication history. It can help teams keep track of all their communications with different contacts at one click.

For example, before getting on a call with a lead, you can review the entire communications history with that person or company so that you're better prepared to convert that lead to a customer. 

Nimble is also reasonably priced. For only $19/user/month, you get access to the software's full functionality. If we compare Nimble with its competitors, whose premium plans may cost $50/user/month, Nimble is affordable for the average small business.

Not to mention the pricing model is very straightforward. Many CRMs have complicated pricing models that overwhelm you with options and add-ons. That's not the case with Nimble.

Although there's no free plan, you can test the software for free for 14 days, which is more than enough to get a feel of whether it's a good pick for your company. 

Another perk of the software is that it integrates with all the best business apps to allow for uninterrupted workflows. It works seamlessly with Google Workspace and Office 365 and syncs with apps like Hubspot, Mailchimp, Evernote, Shopify, Zendesk, and many others. 

If you're a beginner, you'll be happy to hear the software comes with easy-to-use sales pipeline features. You can create your own custom pipeline or choose one from the pre-made templates. As the deal progresses, you simply move tasks from one stage to the next, which gives a good overview of the effectiveness of the sales process.

Nimble's biggest strength is probably its ability to seek out and absorb social media data. It's great at profile enrichment. With the Nimble Prospector extension, sales, marketing, and business development professionals have an easy way to discover contact information for qualified prospects in seconds from anywhere on the web.

This is particularly important since LinkedIn and Facebook have both removed API access to CRM products. Once you find the contact information for a contact, you can send them a message, measure the effectiveness of that message, and use Nimble to schedule follow-ups. In short, Nimble comes prepared with all the features you would need to find new leads and convert them into customers. 

The neat Today Page compiles every single piece of data that can help with managerial decisions. It can also help in tracking the activities and managing the sales staff.

Nimble has a mobile app for iOS and Android, which is a major benefit if you have salespeople in the field. The mobile app comes with almost all the features you would find with the browser version, like viewing the history of conversations, sending templated emails and tracking engagement, creating, updating, and tracking the progress of deals and projects, and more.

Another notable feature of the mobile app is the ability to scan business cards to create complete contact records. Simply snap a photo, and Nimble will build a new contact record with the name, title, company, email, address, and phone number in seconds.

Nimble CRM disadvantages

Although most customers agree Nimble's pricing plan is very affordable, some companies with smaller ROI find the software too expensive. A few alternatives are cheaper than Nimble, like Freshsales, Apptivo, and Less Annoying CRM. 

Another downside is the lack of a free plan. Some CRM systems like Zoho and Hubspot have a free plan that is perfect for smaller businesses with tight budgets. Zoho's free plan supports three users and comes with all the basic features like leads, deals, contact management, tasks and events, multichannel marketing, and integrations to other Zoho apps. 

Nimble also limits you to 25,000 contact records. You'll have to pay extra if you want to host more contacts. For $10 per month, you'll get additional 10,000 contacts.

There's also a limit to how many group messages you can send per month. Each user can send up to 100 group messages per day. If you want to increase the limit to 200 messages per day, you'll have to pay an additional $10 or $20 for 300 messages per user per day.

Nimble CRM complaints & praise (from real Nimble CRM customer reviews)

Online reviews of Nimble CRM are generally positive. Many users say how the software is making customer relationship management a breeze. They say the CRM is reasonably straightforward, intuitive, and has a well-organized user interface. 

More than a few people say the main reason they use Nimble is to keep their client information organized thoughtfully, allowing them to segment different types of marketing to different client bases. This functionality has allowed them to speak more specifically to a wider range of people.

Other users like how Nimble can save them a good amount of time in data management. They say it comes with all the features to quickly add customers/users to the application and add/schedule notes, follow-ups, meetings, etc. They also seem to love the option to email customers from within the application.

On the downside, some Nimble CRM reviews criticize the lack of a desktop app. A few users say the web-based version is excellent, but they believe it would be even better if there was a standalone app. According to some review sources, the sales pipeline of Nimble is pretty basic and requires improvement. Some even say the reporting functionality and the marketing automation features should be more elaborate. 
 

Review of Nimble CRM support

Nimble customer support receives mixed reviews from users. 

There's a solid knowledge base that contains hundreds of help articles where users can look for the answer to their questions independently. There's also a library with demo videos that walk you through the main features of the software. There are also weekly 45-minute Nimble 101

Webinars where you can learn the basics of the system and monthly 60-minute case study webinars where you can see how existing customers are successfully using Nimble. All past webinars are available on Nimble's YouTube channel. 

You can reach out via email or live chat to get in touch with support. Their Customer Success Team is available Monday through Friday from 9 AM to 5 PM PT. Nimble typically replies in under one hour. Unfortunately, there's currently no phone support.

Is Nimble CRM worth it? Key takeaways

Nimble's advanced contact and pipeline management, segmentation, and integration features make it good enough to compete with the best CRM options on the market. An added plus is the affordable and straightforward pricing model and user-friendly interface. The Prospector extension and the mobile apps are also great bonus features. With these features, getting leads and prospects and initiating personalized conversations is way simpler.

But even after writing this detailed Nimble review, the question remains:

Is Nimble CRM worth it?

Overall, this is a great platform to consider if you need a CRM tool that will help you with your relationship management and lead generation processes. It's simple yet powerful, affordable yet packed with features. Nimble is a recommended CRM for small businesses with 1-50 employees who are dependent on Google Workspace or Office 365. 

But if you’re still on two minds, take advantage of the free 14-day trial that will give you a good idea of what the software offers in terms of functionality.